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Most read: GSK retains PHD and MediaCom for global media
after a competitive pitch, 北京赛车pk10's Omar Oakes reports.
It is understood that final discussions are still underway, but MediaCom is expected to retain the European element of the global media account, while PHD will retain the US business.
The global account includes the former Novartis vaccine business, which GSK bought from its rival pharma company in March.
Publicis Groupe's Starcom MediaVest Group won Novartis' $600 million global media business in December 2011 but withdrew from this summer's consolidated review.
It is understood that Starcom’s conversations with GSK about its existing contract are ongoing.
#SMWLDN: Today's highlights
If you haven't been able to keep up with the raging torrent of #SMWLDN tweets in your Twitter stream, fear not, we've been curating highlights.
Take your pick from , or . Here are a couple of highlights from Brand Republic's Twitter followers:
for me it's been 's Keynote! …and demoing the power of by trendjacking the screens
— Alex Pettitt (@Alexpettitt)
I really enjoyed the session by from on innovation and the story driving technology
— Kate Hamer Limited (@KateHamerLtd)
The talk was amazing! (but I’m incredibly biased on the matter)
— Sheldon Levine (@40deuce)
And of course, what would Social Media Week be without a healthy bit of trolling. The Tumblr has already trained its gimlet eye on Brand Republic.
Rugby World Cup: Updates to be streamed at London tube stations
, to produce live news and updates from the tournament on the capital's tube and DLR networks.
Information will be streamed at entrances and platforms at 180 stations about the World Cup, which begins this Friday.
The partnership will make £160,000 for TfL and is part of its wider plans to generate £3.4 billion in revenue that does not come in from ticket fares by 2020/21.
See all our coverage of .
Mobile: Weve to transition into selling O2 mobile data to media partners
through the operator and its various offerings such as Wi-Fi and Priority Moments, 北京赛车pk10's Gurji Degun reports.
From the first quarter of next year Weve's segmented data, which offers profiles broken down into particular areas and interests, will be available to agency trading desks across Europe through one of its partners.
By working with publishers to combine their data with Weve’s data, publishers are able to find out more about the people on their mobile sites.
Nigel Clarkson, the managing director at Weve, said: "Publishers can see millions of impressions being burnt through on mobile but they have no idea of who they are so what you get is all the money going into desktop."
Tom Pearman, the sales director at Weve, explained that by working with publishers to combine their data with Weve’s data, publishers are able to find out more about the people on their mobile sites. If that data is sold to media partners, Weve is creating a private marketplace.
Pearman said: "This would allow our partners to buy top quality inventory from publishers with our data."
Read more on .
Careers: Live Q&A on tailoring your CV for a career change, tomorrow
Brand Republic's recruitment team have secured the time of Neville Rose, director of CV Writers, , specifically if you're looking for a career change.
Rose will be answering questions from 1pm-2pm tomorrow, Wednesday 16 September.
Leave your question as a comment on , or email your questions to jennifer.jackson@haymarket.
Compiled by Jonathan Shannon
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