The agreement will give Threshold a presence in Brazil in the build-up to the 2014 Fifa World Cup and the 2016 Olympic and Paralympic Games.
Founded in 1972 by Brazilian tennis stars Thomaz Koch and Luis Felipe Tavares, Koch Tavares has coordinated major national and international events including the Brasil Open, the Petrobras Tennis Cup, the WNBA Tour and the Pan American Cup.
Threshold Sports was created in 2007. It has consultancy and events divisions as well as a client roster that includes BP, Nokia, Cisco, UPS, Nokia, and Adidas.
Charlie Beauchamp, managing director of Threshold Sports, said: "Without doubt, South America promises to be one of the most exciting territories to operate in and one that brands are looking at closely over the next few years.
"We have teamed up with Koch Tavares because they are pioneers in the industry. As a South American agency specialising in the business of sport, Koch Tavares has the experience and expertise to support Threshold Sports on the ground to enable us to demonstrate experiences and trusted know how for delivering sponsorship and hospitality programmes in Brazil."
Luis Felipe Tavares, chief executive of Koch Tavares, added: "The World Cup, Olympics and Paralympics provide our country with a wonderful opportunity to host the worlds sporting community. We are extremely excited about this partnership and are really looking forward to working with Threshold and its clients in helping facilitate and deliver various sponsorship programmes over here."
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