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Three Welsh lads tell us in great detail about their surfing holiday in Australia – except you already know all about it from their Facebook, Instagram, YouTube, Vine and Twitter feeds – in a new ad for Three. The spot, created by Wieden & Kennedy and narrated by Michael Buerk, warns the public that there will be further barrages of unwanted holiday information, as customers can use their phones abroad at no extra cost. The ad will be supported by 30- and ten-second spots, as well as cinema, video-on-demand, press, social, radio, outdoor and digital out-of-home activity. It was written by Erin Swanson, art directed by Pierre Jouffray and directed by Rocky Morton through MJZ.