Thomson Worldwide is investing heavily in its ecommerce strategy as it seeks to increase online conversion rates in 2009. Viewed as a cost-effective customer-acquisition channel, search will be expected to drive much of the desired traffic.
The Search Works has already worked on paid search campaigns for other TUI brands over the past three years. It will now undertake a review of the Thomson Worldwide site to increase its visibility in natural search listings.
The travel company's account will be led by The Search Work's head of search performance, Gary Reid, who will work closely with other internal teams serving the TUI Group.
Jo Geary, online marketing manager at Thomson Worldwide, said: ‘We needed a dedicated team of SEO experts, rather than a marketing agency that pays lip-service to natural search. While our previous experience of The Search Works has been in paid search we feel that the SEO team is very well-equipped to meet our brief.'
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