VCCP was appointed by Thomson's Incentives Division following a competitive pitch against Geoff Howe and DML Marketing.
VCCP has been tasked with brokering partnerships between the TUI-owned holiday company and brands in sectors including FMCG and financial services.
Thomson is keen to boost its customer relationship activity by setting up affinity deals to offer a variety of services and incentives.
VCCP will initially work on developing the partnerships but may also be asked to work on other areas of Thomson's direct business.
Cocktail Marketing and Fox Kalomaski already handle direct work for the firm on a project basis.
Last month Cocktail Marketing brokered a deal between Thomson and bookseller Waterstone's for a two-month in-store promotion offering customers more than 拢50 of savings on books and a 拢100 discount on their next holiday.
The search for brand partners is the latest stage in Thomson's affinity-building strategy, which began earlier this year with a partnership with tea and coffee specialist Whittard of Chelsea.
It aims to strike up to 12 key partnerships that it will promote to its customers throughout the year.
Thomson recently appointed retail brand agency Somethinkelse to handle all point-of-sale activity for its 750 UK outlets, after Ad Infinitum, with which it had worked for about 15 years, declined to repitch.
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