The brief includes database design, building and hosting as well as email and DM campaign selections and strategic work.
This is the latest piece of work Wegener DM Results has picked up from TUI UK, having previously worked on its Thomson, Portland, Austravel, Jetsave and Simply Travel brands.
Caroline Kinsella, TUI UK brand communication manager, said: "Wegener Results' overall objective is to increase sales for Thomson Disneyland Resort Paris and Thomson Cities through direct channels, develop and maintain an accurate customer view and provide an integrated data approach with the rest of TUI UK."
Wegener DM Results managing director Roy Barker, added: "There is enormous potential to develop actionable insight to pinpoint potential customers."
Wegener DM Results is the data management arm of Wegener DM.
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