Thomson Directories agrees NHS Direct insert deal

LONDON – NHS Direct is partnering with Thomson Directories to give away its self-help guide to more than 18m homes and businesses.

Under a deal with the Department of Health, Thomson will include the NHS booklet when it distributes its phone books across the country in the coming months. The guide offers step-by-step healthcare advice and information covering most common adult and child health problems.

The tie-up builds on last year's agreement between Thomson and the Department of Health, under which the directories firm pledged to support NHS Direct.

The guide includes government health messages on topics such as tobacco education and immunisation. It also supports the "Get the right treatment" campaign, which informs people about the range of healthcare options available to them.

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