Acxiom has been reappointed on a long-term basis to help More Th>n boost its volume of cost-effective sales and manage its customer and prospect data more intelligently.
Peter Markey, head of marketing at More Th>n, said: "Marketing to the right people at the right time is a key part of our strategy and an essential component of growing our business.
"With an ever-increasing focus on online channels, we needed to find a strategic partner that could help us achieve our acquisition goals across multiple channels. Acxiom has the expertise we need."
Acxiom and More Th>n have already created a prospect pool of potential clients to target.
Richard Barker, business development director at Acxiom, said: "Faced with an economic downturn and in a very competitive field such as insurance, customer acquisition and retention is more important than ever.
"We feel that our expertise and experience will continue to help [More Th>n] gain more insight into existing and prospective customers."