LONDON - Insurance provider More Th>n is to take on HBOS-owned Sheilas' Wheels in the women's drivers' space.
The RSA-owned brand is launching More Th>n Women Drivers' Insurance, a policy featuring 'female friendly' repairers, £300-worth of handbag cover and child car-seat replacement following any accident.
Women Drivers' Insurance also includes generic services such as a mobile-phone locator, priority roadside assistance and a replacement vehicle within two hours.
Product manager Jane Foster said the package targeted women whose main concern is safety in the event of an accident or breakdown.
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