Hollywood celebrities including Lady Gaga and Maria Shriver are turning to That's So Swag, the world's first real-time fashion search engine, to keep on top of the latest fashion trends.
Twitter app filters tweets using keywords related to fashion and displays what's trending in the fashion world in real time.
The site, which targets 18 to 24 year-old women, integrates with shopping site Viva Swag to help users find and purchase products quickly after identifying the latest trends.
seeks out and presents the hottest trends, brand names, newest up-and-coming merchants, and best prices available on the internet.
Shops selling apparel, jewellery, accessories, beauty products, gourmet foods, luxury home and electronic items are run by fictional Hollywood characters, ranging from starlets to socialites.
The ‘personal shopper' scours websites searching for the funkiest finds, up-to-date trends, and newest looks from reliable merchants.
The shopping site is supported by featuring the characters' blogging about their lives.
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