Under the promotion, devised by Harvest Digital, consumers who apply for a quote will be offered the chance to enter the draw to win an all-expenses-paid family holiday to Florida.
Tesco has launched a dedicated microsite, which will be advertised through an online campaign across financial and general websites, such as dailymail.co.uk and AOL, and in-store via leaflets at the checkouts.
The leaflets, which will carry the address of the microsite, are intended to encourage consumers to log on.
Tesco Personal Finance, which currently has more than 4.2m customer accounts, is a joint-venture between Tesco and The Royal Bank of Scotland Group.
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