LONDON - Tesco has been pulled up by the Advertising Standards Authority (ASA) for a misleading ad that implied all its toys were included in its half-price sale.
The TV commerical closed with the text ‘Selected UK stores, line and availability. Ends 9 November', however three viewers, as well as retailer Argos, challenged the terms and availability of the offer.
While the ASA agreed with Tesco that all the toys in the ad were in fact available at half-price the ad impled that the offer extended to all toys stocked by the retailer.
The ASA final ruling was that the ad was misleading as it did not make the exact terms of the offer clear to viewers.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpg)