The ads for Mattesons smoked sausages, broadcast on Forth One, Clyde Radio and Real Radio, featured a male voice, which stated "Mmm, Mattesons smoked pork sausage ... ". It continued with lines such as: "Think about all the things you can stick this tasty, extraordinarily large sausage in. Mmm. Pizza, pasta, stir fry. You have any ideas? Give me a call and tell me where you like to stick it. Ladies, Im waiting for your call ... Mmm, Mattesons smoked pork sausage. You want it";
The ASA received 21 complaints about the ads with listeners saying they were offensive on the grounds that they contained ‘inappropriate sexual innuendo'.
Kerry Foods said that the ads had been cleared without restriction by the RACC. However, the ASA judged that although the ads were intended to be light-hearted and were unlikely to cause serious or widespread offence, the ads could cause harm to children listening as the ads had not been appropriately scheduled.
.jpg)
.jpg)