Wieden & Kennedy

Tesco "Finest - smoked haddock" by Wieden & Kennedy London

October 16, 2013

Tesco has relaunched its "Finest" premium-food range with a TV ad about smoked haddock. Wieden & Kennedy London created the spot, which features a haddock-smoking business run by three generations of the same family and ends with the line: "Made by passionate people." It was written by Al Merry, art directed by Ben Everitt and directed by Kim Gehrig through Somesuch & Co.

Credits

Brand
Tesco
Agency
Wieden & Kennedy London
Creative directors
Dan Norris
Ray Shaughnessy
Copywriter
Al Merry
Art director
Ben Everitt
Producer
Samara Zagnoiev
Account team
Alex Stolerman
James McHoull
Martin Jackson
Vicki Sales
Executive creative directors
Tony Davidson
Kim Papworth
Agency executive producer
Danielle Stewart
Production company
Somesuch & Co
Director
Kim Gehrig
Executive producer
Tim Nash
Line producer
James Waters
Director of photography
David Procter
Editorial company
Trim
Editors
Tom Lindsay ("haddock")
Leila Sarraf ("grissini")
VFX company
MPC
Flame artists
Mark Stannard ("haddock")
Cynthia ("grissini")
VFX producers
Marianna Bruynseels
Anadi Peiris
Music and sound companies
String and Tins
Sound designers
Will Cohen ("haddock")
Mike Bamford ("grissini")
Producer
Sam Brock
Mix company
Factory Studios
Mixer
Anthony Moore
Producer
Raluca Anastasiu

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