Tesco ''Christmas 2012'' by Wieden & Kennedy
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Advertiser
Tesco -
Agency
Wieden & Kennedy -
Sector
Agencies, Food and Drink, Grocery food, Retail brands and Supermarkets
Tesco continues its winter campaign, which aims to "treat Christmas as a feeling, not a season" as part of a switch in strategy from last year's "big price drop".
The activity is built around the "key stages" of Christmas.
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