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Tesco’s Christmas ad is a nostalgia-fest that follows one family through decades of festive holidays. Wieden & Kennedy London created the film, which features home-movie-style footage of a family at Christmas time and is the first of three spots by the supermarket. Rod Stewart’s Forever Young plays over an array of festive scenes as viewers see the parents get older, the children grow up and new members join the family. The campaign was based on the idea that a great Christmas is shaped by our experiences of the holidays. The work was written by Sophie Bodoh, art directed by Dagmar Hoogland and directed by John Crowley through Tomboy Films. Post-production was handled by The Moving Picture Company.