��������pk10

Tesco Mobile has released a series of TV spots challenging the perception that it is not a serious contender in the market. The ads were created by Wieden & Kennedy Amsterdam and show friends laughing at each other for buying a Tesco Mobile product before a comedian (Ed Byrne, Gina Yashere or Ronnie Corbett) interrupts, telling them there’s nothing funny about being a member of the network. The ads were written by Andy Parsons, art directed by Fred Rodwell and directed by Ulf Johansson through Smith & Jones.