Telegraph cruise site targets over 45s

LONDON - Telegraph Media Group (TMG) is set to launch a dedicated 'Cruise' channel, where users can access the latest cruise news, expert travel advice, and guides to top cruise destinations.

The channel will provide advertisers with a Telegraph-branded platform on which to promote their services and products.

According to research carried out by TGI and Net Wave 14 on behalf of TMG, one in three cruise passengers have either read The Daily Telegraph or The Sunday Telegraph or visited Telegraph.co.uk.

At , cruise ship facilities will be described in detail, and consumers will be able to access information about their chosen liner, including spas, restaurants and cafes and shops. Articles from Telegraph travel journalists will also feature on the site.

"We are confident that the Cruise channel will become the online cruise destination for the AB 45+ market place for consumers and advertisers alike - offering an ideal platform for consumers to research the world of cruise and for advertisers to showcase their products to a highly targeted audience," said Alex Foster, classified sales director, TMG.

 

 

 

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