The campaign is called "Frank" and will target teenagers and their parents and carers. It will include television advertising and a website, , where people can ask questions and find accurate information on drug use.
One of the television ads will feature a humorous scene where a son calls the police after his mother tries to talk to him about drugs. The ads break this evening.
Mother was appointed by COI Communications to work on the campaign for the Home Office in October last year, along with the media agency PHD. The campaign will build on previous awareness campaigns introduced by the government since it launched its national drugs strategy in 1998.
Bob Ainsworth, Home Office minister, said: "This innovative campaign is a key element in the updated drugs strategy, which aims to prevent today's young people from becoming tomorrow's problematic drug users.
"All controlled drugs are dangerous and young people and their families need credible and realistic information to protect themselves from the dangers of drug misuse."
According to the European Monitoring Centre for Drugs and Drug Addiction, Britain has the highest drug use in Europe. However, a UK drugs charity, the National Drug Prevention Alliance, has criticised the focus on Class A drugs.
A spokesman told the BBC: "It suggests to kids 'stay away from those, but don't worry too much about the rest'."
There are 40,000 registered heroin users in the UK, and 39% of 15-year-olds in a survey have taken illegal drugs in the past year.
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