The Home Office is finalising a brief to COI Communications, which will
form the basis of a through-the-line pitch next month. Anti-drugs
advertising has been handled by St Luke's for the past two years, though
it is not known if the agency will be involved in the forthcoming pitch
process.
Recent anti-drugs marketing has focused on encouraging teenagers not to use drugs on New Years' Eve, and promoting the National Drugs Helpline.
The next work, worth more than £3m, is expected to underline the social as well as physical risks of drug-taking.
Home Office drugs minister Bob Ainsworth recently said the government was making good progress on delivering its National Drug Strategy, which aims to dramatically reduce the number of drug misusers in the UK over the next few years.
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