LONDON - Tango has launched the latest instalment of its 'Save Tango' campaign through a three-minute viral.
The viral continues on the strategy of portraying Tango as a British institution which needs the support of the public in order to save it.
A newsreader character called Alan narrates the story of how the brand won't go down without a fight, with staff carrying out a series of fundraising activities. Fans are asked to join the resistance by making the ‘Can First' sign. The campaign has been created by Bartle Bogle Hegarty.
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