Appearing on all 330ml variants, Britvic is hoping that the limited-edition cans will increase stand out in shops and ultimately drive sales.
Sally Symes, senior brand manager at Tango, said: 'Tango is a brand that likes to do the unexpected and turn things upside down - and this time we're doing it with our cans. The new upside-down cans will only be available for a limited period but will significantly increase visibility in display units and consumer interest in the two and a half million cans available.'
Last November Britvic launched the ‘Save Tango' campaign to generate sales of the Tango brand. According to the soft drinks giant the campaign has led to an 8% increase in value sales of the 330ml can in impulse and a 20% increase in distribution to impulse outlets.
.jpg)
.jpg)