LONDON - Britvic is saying 'thank you' to consumers following its 'Save Tango' campaign, which kicked off last November.
The campaign has prompted an 8% increase in value sales of cans in the impulse market, according to the drinks company. To celebrate this, the Tango brand has released a limited edition ‘thanks' can. On the can the word ‘Thanks' replaces ‘Tango'.
The ‘Save Tango' campaign consisted of online films, PR, outdoor billboard activity and an interactive website as well as memorabilia and a protest march across London Bridge led by comedian Dom Joly.
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