The sponsorship marks the first show that Gcap Media has networked across the newly merged The One Network, which combines the CapitalFM and GWR Mix stations under one umbrella brand, opening the door for more cross-media promotion.
The weekly three-hour programme will be presented by Justin Wilkes and Sam Mann, who present 95.8 Capital FM's Feel Good Friday from 7pm to 1am and Seven on Sunday from 7pm. Wilkes also presents Party Capital at 6pm on Sunday.
The show will air on Sunday night from 7pm and broadcast across the 39 local stations in the network with the first show airing on Sunday August 28.
The deal will combine sponsorship of online and airtime across Choice FM, Xfm and hit40uk, with specific sponsorship of Richard and Kat on Choice FM, a 'download track' feature on Xfm, a primetime stand-alone ad spot just before the number one single is announced on hit40uk and a T-Mobile element on the playlist.
The campaign aims to raise the profile ofand, as part of a wider marketing campaign by T-Mobile, to promote its recently announced 18-month sponsorship of Robbie Williams.
Gareth Jones, advertising and media manager at T-Mobile, said: "The radio element forms a significant and crucial part of our cross platform RSVP deal with IPC Ignite! and Viacom Brand Solutions, and we're really looking forward to the whole thing coming together after many months of hard work from all involved."
The sponsorship deal comes as Gcap reveals that Elizabeth Arden's latest fragrance, Fifth Avenue After Five, has signed as a sponsor of 95.8 Capital FM's Feel Good Friday show.
The six-month deal, which has been valued at a six-figure sum, launches on August 26 and will cover on-air, online and sampling activity targeting listeners in the 'going out mood and mindset'.
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