InFocus has been created by Tullo Marshall Warren, which recently hired a new creative team from Proximity and produced the latest edition of Lloyds TSB's Privilege magazine.
The magazine has been designed to appeal to a wide audience of small business customers by targeting 40,000 companies that have fewer than 10 employees but operate multiple handsets on their T-Mobile account.
Magazine content consists of mobile-related business, lifestyle, work and travel articles as well offers and giveaways, with readers being given the chance to win a new handset when they write into the question and answer page. Articles in the first issue include a travel feature on Prague and a piece on managing the work-life balance.
Readers are invited to give their feedback on the first issue via a customer questionnaire.
Jayne Andrews, account director at TMW, said: "It is important that business customers should perceive InFocus as a communication that provides them with added value from T-Mobile. With the help of the creative and conversational content, we believe that we have done just that."
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