The magazine offers a mix of financial and lifestyle articles, with a theme of "new beginnings". TMW worked closely with Lloyds TSB to source a variety of supporting features, written by well-known financial commentators, including Channel 4's Phil Spencer, GMTV's Amanda Ursell and financial heavyweight Justin Urquart Stewart.
The 36-page magazine and covering letters have been modified according to two different customer profiles to steer customers to relevant financial products. Readers are incentivised to buy products through an array of customer offers and prize draws, including a South African holiday worth over 拢4,000.
Neil Mison, head of Privilege at Lloyds TSB, said: "The TMW team has brought its customer value and insight skills into play, and used its understanding of our customers to produce a highly targeted communication channel. Our challenge is to make what we offer to our customers both easy to understand and attractive and the creative output in the edition has started off this process in a big way."
TMW has also made three new appointments. Emma Robinson, art director, and Natasha Ali, copywriter, join as a team from Proximity. The two have several awards to their name, including three Cannes Direct and three 北京赛车pk10 Direct awards. They will work across a range of accounts including Unilever, Guinness and Visit Britain.
This month also sees copywriter Phil Rhodes return to the agency six years after joining as a graduate trainee in 1997, and will head up several prestigious accounts including British Airways, T-Mobile, Nissan GM Motors and Cadbury's.
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