Prior to his appointment with Synovate, Wibberley worked for SMT Consulting and spent five years with British Telecom, most recently as head of customer and market insight for BT Business.
At Synovate, Wibberley will be responsible for managing some of the business's key accounts and complex multi-country studies.
Deborah McCrudden, head of Synovate's technology team in the UK, said: "I'm really pleased that Jonathan has joined us. His wealth of experience in the telecoms sector will be invaluable to us and our clients and I'm sure he will be a key contributor to expanding our expertise in this area of research."