Most read: Tesco kicks off £90m media review
Big news from Tesco today.
Tesco has launched a closed review of its media planning and buying business, which has been handled by Initiative for more than 20 years.
Agencies have until the end of this month to finish the first submission.
The review follows the arrival of Dave Lewis, the former president of personal care at Unilever, as the chief executive of Tesco in September 2014.
In January, Tesco moved its creative account out of Wieden & Kennedy and into Bartle Bogle Hegarty without a pitch.
Most shared: VCCP promotes creative teams
VCCP has are to become associate creative directors.
Chris Birch and Jonny Parker, Kieran Knight and Veryan Prigg, and Pete Bastiman and David Aylesbury have all been promoted.
This is the first time VCCP has appointed associate creative directors, who will spend more time with clients.
Darren Bailes, executive creative director at VCCP, indicated there would be more creative hires to come for the agency later this year.
On social: A third of young people say social media will influence their vote
that more than a third of those aged 18-24 said their General Election vote would be influenced by something they read on social media.
Social media among this group of voters is ranked second only to TV debates in terms of influencing whose box they'll tick.
Research from specialist marketing recruiter EMR suggests that Ukip is leading the pack on Facebook, with Labour ahead on Twitter and the Conservatives dominant on LinkedIn.
The youth vote is traditionally one of the least likely to turn out.
Today, agency , which aims to get apathetic under 25s to the polling stations in May.
Career watch: Marketing's Digital Mavericks
Are you driving an innovation agenda in digital marketing? Do you seek out and achieve success on your own terms?
If yes, you could be one of
The new initiative aims to celebrate the most innovative women in digital marketing, who are mid-career and have made a significant impact on their brands.
The deadline to apply is Friday 27 March. . Do it.
BR Recommends: What to expect at SXSW
Ahead of the annual tech pilgrimage to Austin, Texas, of everything you need to know before it kicks off, plus the key themes to watch out for.
Expect the Internet of Things to be high on the agenda, but let's hope the conversation moves beyond design specs and the well-worn example of the connected fridge.
As tech companies strive to make wearables more attractive, fashion is likely to feature heavily too. Expect to hear how fashion brands' designers are edging into the tech space, and copious amount of chatter on a certain Watch... .
北京赛车pk10 US will be reporting on location from SXSW this year. Its will feature news, analysis and thought leadership from the event.
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