Most read: O2 resurrects EE’s Orange Wednesdays
It’s no exaggeration to say there was a veritable outcry when EE decided to last December. Not surprising, then, to see O2’s cheeky in at the top spot today.
O2 is offering consumers who send in their Orange or EE sim cards a free pair of cinema tickets.
Anyone stuck with one of those SIM cards you had just for ? Send us it. We're rehoming them -
— O2 in the UK (@O2)
Tantalisingly, O2 said it has a "little something planned for all these sim cards, so stay tuned to @O2 on Twitter". Suspense indeed.
Stay tuned for: Apple Watch live blog
The Marketing magazine team is live blogging the much-anticipated Apple Watch launch .
.
Trending: The Wankband
Yep. That’s right. .
Video-sharing site Pornhub has dreamed up a way for men to recharge their devices by harnessing the power of masturbation.
The proposed 'Wankband', according to Marketing, is a smart cuff that stores the energy generated during a session of self-loving. The band plugs into any device with a USB port to act as a power pack.
I can really see this catching on for the time-poor, always-on males of our generation.
What the others are saying: On the impending Apple Watch launch
Will it or won’t it flop? That question has basically dominated the abundance of online chatter leading up to today’s Apple Watch launch.
Charles Arthur reports for that Apple Watch could see Apple’s worth rocket to £1tn.
A Reuters questions whether it is a gadget or a fashion statement, referencing Apple's decision to launch its advertising campaign with a 12-page insert in the March issue of American Vogue.
Vox, meanwhile, on NYU professor Scott Galloway, who says he believes the Apple Watch is all about sex, and that the product is part of the company's effort to transform itself into the next great luxury brand.
Not everyone was as excited though. The Times’ Sathnam Sanghera sums it up in this tweet:
If you're a journo and find yourself in a conference centre today, applauding the launch of a watch, something has gone wrong with your life
— Sathnam Sanghera (@Sathnam)
BR recommends: Taking on an apprentice
To celebrate the start of , Frances Dickens, chief executive of Astus Group, has penned an article for us on why there should be more on offer in the media and marketing sectors.
"What a great tribute to the ability of our sector to nurture and develop raw talent, if future Martin Sorrells or Karen Blacketts were to start their careers as media or marketing apprentices," she says.
.
Is there something you’d like us to share in 18:05? Email me on rachel.bull@haymarket.com with the details.
We’d love your feedback. Tell us what you think of the 18:05 digest, what you want to see more or less of, and if you have any content suggestions. Comment below or tweet us #18:05