The marque has benefited from the ongoing Government car scrappage scheme, with July sales of new cars up 58% year-on-year. Suzuki is hoping the campaigns will further develop brand awareness.
The first executions, developed by incumbent agency nexus/h, addresses the financial worries that many consumers are currently experiencing.
The ads feature the new brand stapline ‘We're here for you' and show how Suzuki's 0% finance deal will help new car buyers.
The second campaign promotes Suzuki's Swift model, continuing the ongoing ‘Time for a Swift Exit' series of ads which previously featured Disney animated character WALL-E.
‘We have developed these campaigns that cover all the various aids to help persuade people looking for a new car to put Suzuki on their shopping list,' said Suzuki UK sales and marketing director, David Seward.
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