The car marque is using the campaign to promote its Swift marque. The creative executions use the lines 'Time for a Swift test drive' and 'Time for a Swift brochure'. The two ads include a shortcode consumers can use to register their interest.
Suzuki is tracking responses by area, using one of four keywords - Vroom, Redhot, Fun and Life - to identify respondents' regions. The brand may roll out the ads on a wider scale if the campaign, which was booked through Clear Channel's Interact team, is successful.
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