Stonecube gets chiselled into shape by Dutton Merrifield

LONDON – Dutton Merrifield, the branding and design agency, has been appointed to undertake a brand development programme for software company Stonecube following a three-way pitch.

Bristol-based Stonecube, which specialises in 3D visualisation software, is currently developing a number of brand launches for 2004, which are expected to shake-up design within the print and ceramic tile markets.

Dutton Merrifield has been asked to refresh the corporate identity for Stonecube and develop the product identities. The agency will also be looking at designing the website, sales CD and packaging.

Martin Coulthard, CEO at Stonecube, said: "We felt that Dutton Merrifield's approach and thinking was just right for this project. We're very excited and enthusiastic about the work the agency has put together so far, and we're looking forward to getting in front of the market as soon as possible."

Stonecube joins Dutton Merrifield's client list at a time when the agency is also working with video mobile giant 3. The agency provides brand development and communications programmes to blue chip clients including Lloyds TSB, Lucent Technologies and Paramount Home Entertainment.

David Merrifield, managing director of Dutton Merrifield, said: "It's always great to get involved with something that's such a giant leap forward in technological terms. Stonecube's software is set to revolutionise the way flat pieces of artwork are visualised, and we’re looking forward to helping them in developing their marketing plans."

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