The full site will go live in a few weeks, but for now a is in place with information about the company and contact details.
The Groovy Food Company is also planning to have a charity section on the site, as the company has a policy of donating 10% of net profits to children's charities. The section will provide links to charities' sites and highlight the work they do.
Dutton Merrifield, a branding and communications agency, has already designed the packaging for the company's first product, Cool Oil, as well as designing the logo.
Paul Billinghurst, head of Dutton Merrifield Interactive, said: "It's great to be asked to design this site. The agency has already gone a long way to establishing the Groovy brand and its image offline, so it makes sense to extend it online. There will be sections of the site that convey grown-up information, but others that will include animated areas where the whole 'groovy-ness' of the company will be self evident."
The company's first product, Cool Oil, is a blend of flax, hemp and pumpkin seed oils, and oil of evening primrose, which promises to help the brain and body function better.
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