Stelios applies personal touch as EasyPizza launches

LONDON - Stelios Haji-Ioannou is applying the personal touch as EasyGroup moves into the fast-food business with the billionaire delivering the first takeaway to mark the launch of EasyPizza in Milton Keynes.

Stelios applies personal touch as EasyPizza launches

Stelios will then talk to the local branch of Open University MBAs at the Milton Keynes EasyCinema about the extension of the Easy brand.

Having launched the service in Milton Keynes, EasyPizza plans to expand it throughout the UK by franchising the brand, which will see it take on other national franchise pizza operations such as Domino's.

The service does not have a high-street "walk-up" presence and customers can only order by phone or via the internet at . As with other EasyGroup businesses, it is cheaper to order via the internet with prices starting at £3.50.

Lower prices are offered to customers in off-peak times in order to stimulate demand, and to those who order pizzas in advance.

The move follows the recent launch of Easy4Men grooming products and .

In addition, EasyGroup is preparing to launch in the next few days.

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