LONDON - Standard Life has handed its direct marketing account to direct and digital agency Meteorite. It will be tasked with all below-the-line activity, including the creation of microsites, adviser resources, direct marketing and roadshows.
The appointment follows the launch of a campaign fronted by celebrities Marco Pierre White and Ranulph Fiennes and created by VCCP. The push is running across outdoor, press, retail and online.
The integrated campaign promotes Standard Life's SIPP product, which is aimed at over-44s, and is intended to raise awareness of the need for long-term pension planning.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpg)