STA Travel kicks off multimillion-pound rebrand online

LONDON - STA Travel has started the rollout of its multimillion-pound rebrand with the launch of a redesigned website.

STA Travel has redesigned its stores and its website
STA Travel has redesigned its stores and its website

now features enhanced site navigation and user interactivity, as well as reviews written by STA specialists who have travelled to STA destinations.

Social network content from STA explorers, currently housed on , has also been integrated onto the redesigned site.

Other online features will be rolled out over the coming months, including user-generated reviews, which will allow travellers to add and augment their own experiences.

Separately, STA Travel also unveiled its first rebranded branch. The new Sheffield store has self serve interactive consoles to enable customers to browse the STA Travel offer online before speaking to a travel specialist.

Other interactive features include a 24-hour digital price board, which is constantly updated with world travel offers.

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