Credits
Creative agency
Account director
Photographer
St John Ambulance "Ask me" by Come The Glorious Day
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Sector
Government / Non-profit and Charities -
Exposure
United Kingdom
St John Ambulance has launched its first major brand campaign in a decade, spanning outdoor, radio and digital media.
The charity's campaign, by Come The Glorious Day, with support from Craft Media, features true stories told by St John Ambulance volunteers and patients, following research showing that few people understand what the organisation does.
As well as more than 2,000 posters and billboards across the UK, the hashtag #AskMe is urging the public to get involved on social media, supported by radio ads.