Sami Shah is boning up on his Heimlich technique after seeing this St John Ambulance ad: "If any work of fiction can persuade parents to learn first aid (and keep a closer eye on their kids), this traumatic spot with a bitter twist is it." It was created by Rob Ellis and Alex Ball, and directed by Dougal Wilson through Blink.

Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet a team licence
Give your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to ±±¾©Èü³µpk10.
Find out more Market Reports
Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.
Find out moreLooking for a new job?
Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an Alert Now±±¾©Èü³µpk10 Jobs
-
Senior Account Manager - Social To £250 per day Agencyland Limited, London (Greater)
-
Digital Marketing Manager Up to £37000 per annum Creative Recruitment, Essex
-
Senior Events Manager - B2B Tech / Services. Freelance or Contract £90,000 - £110,000 Pro Rata or £600 per day Recruitment Revolution, London/Hybrid – 2 days in the office (The Ministry, SE1)
-
Creative Planner, Remote Working Up to £65K / £450 per day dependent on experience air-recruitment, London (Central), London (Greater)
-
Senior Account Director £65000 - £70000 per annum The Great & The Good, London
-
Account Director £300 - £380 per day The Great & The Good, London
-
Client Services Lead Competitive Allwyn, London (Central), London (Greater)
-
Senior Account Manager £45000 - £46000 per annum + benefits + bonus The Great & The Good, London, City of London