Government / Non-Profit

St John Ambulance "celebrate like a hero" by Recipe

September 12, 2014

St John Ambulance has launched an ad featuring the voice of the football commentator Martin Tyler that will run at Premier League and Football League matches and encourages fans to download the charity’s first-aid app. Recipe created the spot, in which a man celebrates saving the life of a choking woman the way a footballer would celebrate a goal. It will be shown on screens at football stadiums for the rest of the month.

Credits

Brand
St John Ambulance
Agency
Recipe
Executive creative director
Dan Jacobs
Creative
Chloe Davies
Planner
Dom Roe
Account manager
Hannah Oxley
Director
Dan Castella
DoP
Nigel Willoughby
First AD
Michael O'Kelly
Production manager
Rachel Naome
Head of production
Matt Loudon
Production company
The Kitchen
Post-production
The Farm
Colourists
Perry Gibbs
Sonny Sheridan
Post-production producer
Bonnie Gilmore
Sound
Goldcrest Films

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