Spotify "Notting Hill Carnival 2021" (in-house)

Spotify has unveiled a virtual curation of the Notting Hill Carnival in a campaign created in-house.

The work, promoting its dedicated Carnival microsite, includes a scannable mural artwork by London-based artist Bokiba, which "transports passers-by into the world of Carnival".

The music-streaming service’s microsite is hosting content including special podcasts featuring important Black voices, and it has teamed up with legends including Billy Ocean to create Carnival playlists.