Spotify "2021 wrapped" (in-house)

Music-streaming service Spotify has launched its annual global "Wrapped" campaign, spanning OOH activations, in-app experiences and fan films.

The OOH work features popular artists as well as everyday people such as council clerk Jackie Weaver’s and her "I have the authority" playlist. The short fan films are being distributed across social media and other digital channels.

The senior art directors were Michael Boswell, Angeline Toh and Marcelo Afonso de Almeida Filho, with creative led by Oriel Davis-Lyons, Ronald Lam, Andrew Lindsey, Carolina Perez-Siam, Astrid Andujar, Derek Wright, Edward Yeung, Colette McIntyre and Chris Monk.

 

 

Credits

Brand
VP, global head of marketing
VP, global executive creative director
Global group creative director
Global head of brand design
Brand design director
Art director
VP, global brand
Head of global brand
Associate director, brand
Senior brand manager, campaign lead
Director of production
Creative director
Executive producer
Associate director, brand strategy
Brand strategy
Global marketing strategy and planning