Spotify is launching a digital influencer campaign by Acne London encouraging Gen Z to express themselves through their music choices.
The music-streaming service has teamed up with a range of role models to tell their stories and reveal the songs that have played a key part in their lives.
The audio interviews and social media content will run across influencers' and Spotify's social media accounts, as well as on TikTok and YouTube. The content was directed by Louis Bryant through Pavilion Works.
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