Tommy Hilfiger and Vevo "Less buzz, more music" (in-house)
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Sector
Fashion, Media / Entertainment Brands and Music brands
Fashion brand Tommy Hilfiger has partnered music video network Vevo to promote its Tommy Jeans brand.
Launched via a live (and live-streamed) event last week, UK artists Ray Blk and Big Zuu will wear pieces from the brand's autumn collection in two live video performances on Vevo’s ROUNDS series.
The in-house campaign was directed by Jim Wilmot at Vevo.
The campaign also features ads on Vevo’s network in the UK, France and Italy.