A donation of $10 per author will be sent by to Unicef for its Sports for Development programme in South Africa. This model will apply when all new and existing writers submit any article about sport throughout March and April.
Visitors to the site, which currently has over 2,000 contributing writers on board, will also be able to follow links to make further donations.
Ze'ev Rozov, CEO of Sportingo, said: "Compensation for social media contributors is currently the subject of a significant number of online debates. From our experience fans write on Sportingo because they share our passion for sport.
"...I hope that many more social media sites will link up with charities that are close to their community's heart and utilise the power of the web as the catalyst for genuine social change".
A Unicef South Africa spokesperson added: "Our partnership with Sportingo marks a watershed in raising awareness of important causes via the internet for Unicef South Africa.
"The rise of digital technology means that we can reach more people than ever and communicate Unicef's work with children to a wider audience in an instant."
Unicef has pledged to help 585 of the most disadvantaged schools in South Africa and the partnership initiative with Sportingo will aim to provide funds for sporting equipment, infrastructure for the schools and staff training.
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