Splendid, which will also look after digital marketing, social media and PR as part of the contract, will work on the brand’s ‘You’re so MoneySuperMarket’ concept.
It has not been confirmed as to what the experiential activity will consist of, however, Splendid said it has been tasked to deliver an ‘epic’ campaign.
David Harling, group head of organic performance at MoneySuperMarket.com, said: "We were really impressed by Splendid’s response to the pitch brief. They weren’t scared to challenge our brief and demonstrated outstanding creativity with activation ideas backed up by solid strategy and insights. They clearly understood our brand and its values."
Alec Samways, chief executive of Splendid, added: "We’re delighted to be working with the biggest comparison site in the UK. We admire their recent advertising, which seeks to engage consumers in an interesting, fun and compelling way rather than the annoying mascots and repetitive jingles common to the category.
"They hired us to deliver epic ideas in the real world and we’re looking forward to taking on that challenge."
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