Specsavers has launched a press campaign on the back of the MP expenses claims debacle.
The ads mock a claim by Michael Clapham, a Labour backbencher, who submitted a receipt for £210 for the pair of glasses bought for his wife from an opticians in Barnsley. The fees office reduced the payout to £50 as it was too much for a pair of glasses on allowance.
Specsavers has launched an ad campaign in newspapers including The Telegraph, The Express, The Independent and The Guardian.
The campaign says ‘Glasses from only £25. Should've gone to Specsavers’.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
_1.jpg)
.jpg)
