Space wins six MAA Globes Awards for Eurostar Quest

LONDON - Integrated marketing agency Space has won a total of six awards, including the Best In The World Grand Prix Award, at the MAA Globes Awards ceremony, for its 'The Da Vinci Code'-inspired Eurostar Quest campaign, and four other UK agencies picked up major honours.

The below-the-line agency picked up a total of six accolades for its integrated Eurostar Quest campaign, which was devised to encourage tourists to London and Paris -- two of the locations used in last year's 'The Da Vinci Code' -- including a gold for Best Sponsorship ±±¾©Èü³µpk10 and the Best In The World Grand Prix Award.

Space also picked up three silvers for its Eurostar Quest work in the Best Digital Communications ±±¾©Èü³µpk10, Best Integrated ±±¾©Èü³µpk10 and Best Tie-In ±±¾©Èü³µpk10 categories, as well as a bronze for Best Awareness and Trial ±±¾©Èü³µpk10.

Other UK-based agencies to win major awards include Platform, which picked up gold in Best Dealer or Sales Force Capacity for its Free Football Stuff promotion for Thorn, MK and Osram.

RMG Connect took silver for its Vodafone Push The Boundaries campaign in the Best Sponsorship ±±¾©Èü³µpk10 category; Attention won bronze for its Malibu Soundclash spots in Best Event Marketing ±±¾©Èü³µpk10, and Manchester-based Bluechip Marketing was handed bronze for its 3M 'The Devil Wears Prada' work in the Best Tie-In ±±¾©Èü³µpk10 category.

All of the UK-based agencies were put forward for the MAA Awards by winning gold at the Institute of Sales Promotion's own awards ceremony in May.

David Atkinson, managing partner at Space, said winning the gold award was: "A fitting tribute to both the exceptional team we have at the agency and to a client who had the bravery, confidence and foresight to challenge convention and work with us to establish a new set of rules when it comes to partnership marketing on this scale."

The Marketing Agencies Associations Globes Awards programme was established in 2000 and recognises campaign work from across the globe, with all nominees put forward by their respective national marketing associations by winning awards at a national level.

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