The campaign kicks off this week and runs for the remainder of October. It includes integrated advertorials across Nuts and NME with an online seeding campaign at and .
The creative features an A to Z for killing zombies, with tips from two of the film's main characters, Tallahassee and Colombus.
The ads direct consumers to a , where they can test their skills in zombie destruction. The bespoke game includes characters, weapons, quotes and settings from the movie.
The campaign was developed by Sony Pictures in conjunction with media agency, Manning Gottlieb OMD, and IPC Ignite's Sponsorship & Brand Solutions team.
Peter Staines, exhibitor relations and media promotions manager at Sony Pictures, said: "'Zombieland' is a high concept film featuring a great cast and hilarious script, but as a genre bending 'zom-edy' the challenge we faced was how best to convey the humour that drives the movie throughout.
"The advertorials and Mousebreaker game that IPC developed on our behalf capture the essence of the movie perfectly.
"They speak to our target audience in a funny and engaging way, which is vital when attempting to achieve cut through."