Links to the magazines' websites will be featured within Mainlinemenswear.co.uk, which claims to offer more than 4,700 products from more than 80 designer menswear brands.
IPC will support the launch with promotion in Loaded and Nuts magazines.
Promotions include tagging across the magazines' fashion pages with "buy now" referrals to the Loaded branded fashion sections. The pages will also be promoted on its website via fashion tabs.
Discounts will be offered on selected items for Loaded and Nuts readers, which will also be advertised across the magazine and website.
Loaded.co.uk and Nuts.co.uk recently reported ABCe audited figures over the first half of this year. Loaded.co.uk delivered an average of 316,334 and Nuts.co.uk an average of 1,407,574 monthly unique users recpectively.
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