
Sony Ericsson is backing the campaign with soccer-related competitions, including the chance to 'win a footballer's salary' of £100,000.
The campaign is part of the handset manufacturer's strat-egy of producing the 'most entertaining smartphones'.
Sony Ericsson is positioning its Xperia Android range as the best for watching football in a drive to boost its share of the smartphone market
Sony Ericsson is backing the campaign with soccer-related competitions, including the chance to 'win a footballer's salary' of £100,000.
The campaign is part of the handset manufacturer's strat-egy of producing the 'most entertaining smartphones'.
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